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As domestic and global demand increases for forests products, it is essential that private forest landowners and our stakeholders communicate clearly and consistently about our commitment to protect this important resource.

Ensuring people have balanced information about the sustainability of U.S. forests and the role of private landowners as good stewards is important in building trust. It’s about leading the public discussion and fostering an understanding that forest landowners share the values of those passionate about protecting America’s timberland and that we’re up to the task and worthy of their trust.